Soft Launch Your LinkedIn™ Course | How To Grow Your Personal Brand on LinkedIn — Nicole Marguerite Gray

Start posting with purpose. Put LinkedIn to work

Build a personal brand that helps your dream clients understand your expertise + get excited to work with you.

join soft launch your linkedin

12 PRACTICAL MODULES.
LIVE IMPLEMENTATION SESSIONS.
SIX MONTHS OF ACCESS.

Start posting with purpose. Put LinkedIn to work.

Build a personal brand that helps your dream clients understand your expertise + get excited to work with you.

join soft launch your linkedin

12 PRACTICAL MODULES. LIVE IMPLEMENTATION SESSIONS. SIX MONTHS OF ACCESS & TIME TO ACTION.

You’re really good at what you do. More people should know about it.

Your clients value your work. They recommend you, come back to you and remind you why you started your business. But there are so many people who would love to work with you who haven’t discovered you yet.

Your next level - the one where dream clients find you more easily - happens when you’re consistently showing up and building trust.

Soft Launch Your LinkedIn is the six-month course for service providers, creatives and experts who are ready to turn their ideas into content, become known for what they do and attract more clients they want to work with.

i already know I'm in

You have ideas worth sharing. Let’s get them out of your notes.

A smiling woman with shoulder-length brown hair, wearing a blue shirt, sitting at a desk with a laptop, holding a pen, in a bright, modern office space with framed artwork and plants.

A woman with a large afro hairstyle wearing a pink halter top with a keyhole cutout

Between client work, admin and everything else, your own marketing slips down the list. Our dedicated writing sessions give it a place in your calendar.

A smiling woman with curly red hair sitting at a desk, holding a phone, in an office setting.

You know your subject, but turning that knowledge into a post can mean staring at a blank page. Our practical frameworks give you somewhere to start.

You want your content to do more than fill a feed. With us, you’ll learn how your profile, posts and conversations work together to help people discover + understand your offer.

Woman with curly hair drinking from a mug with a red and white checkered pattern

A woman with long dark hair smiling and resting her face on her hand, wearing a multicolored shirt, gold bracelet, and hoop earrings, with green plants in the background.

My second ever post since starting the course got me a new client from LinkedIn. That’s my first new enquiry from a random person!!

Sonal Amin, Nutritionist

I’ve had four new enquiries and landed two new clients all in my first month! That’s just after reworking my profile and three posts, which is amazing.

Alice Ferguson, eLearning

From just ideas to content you publish

You can work through lessons at your own pace, with a suggested rhythm of one module every other week. The prompts, planner and live calls help you turn that learning into work you actually post.

1. Learn with purpose

Each module covers a practical part of building your LinkedIn presence, from clarifying your message to planning content that supports your offer. So that means no more guesswork about your strategy or what to write!

2. Apply to your work

Use the exercises and prompts to work with your own expertise, experiences and ideas. Turn what you’re learning into content that helps the right people recognise your value. So that’s how we blend the personal with the professional to help people connect to you!

3. Make time to write

Join the fortnightly implementation sessions to work on your content. Bring your ideas, prompts and drafts, then use that dedicated time to write your posts and make progress. So no more endless drafts wasting away in your notes app - this is where we take action!

4. Keep improving

Learn how to review your posts, understand your analytics and use this data to refine your content, develop ideas and keep building a presence that supports your business. We’re finally getting strategic and operating on actual data, not just the vibes on the day

ok I'm so in

Make time for the posts you keep putting off

Implementation calls are hosted every other week during your six months of access.

Bring your laptop, ideas and course prompts. Use the time to draft posts, work through an exercise or make progress on your content plan.

Six months of opportunities to put the work into practice. You’ll have time to focus on your LinkedIn and keep making progress when things get busy.

+ Monthly Live Training with Nicole

Join a monthly session to deepen your LinkedIn knowledge and explore practical approaches you can apply to your own content.

They started creating. Here’s what they posted:

Your path from basic profile to published posts.

Here is a breakdown of all the modules included in this programme, as well as everything you learn in the process

A woman with long brown hair wearing a blue and white striped shirt, sitting on a white couch, smiling and resting her chin on her hand.

A woman with curly brown hair wearing a graphic t-shirt and jeans, drinking from a checkered mug, standing in front of a plain white wall.

Young woman with pink curly hair sitting cross-legged on the floor, wearing a black top and black pants, holding her knee, against a plain white background.

A woman with curly black hair and dark skin wearing a pink sleeveless halter top with a keyhole neckline, smiling and looking slightly to her right against a plain white background.

Soft Launch Structure

MODULE ONE

Get familiar with the course, resources and community, then make a plan for putting them to use.

Put it into practice: Set up your planner and schedule your learning and writing time.

LinkedIn Sales Page

MODULE TWO

Turn your LinkedIn profile into a page that does the selling for you, exactly like a website would.

Put it into practice: Update your profile with a clearer message and next step.

Personal Brand

MODULE THREE

Clarify who you want to reach, what you want to be known for and the perspective you bring.

Put it into practice: Define the messages that will guide your LinkedIn content.

Preparing To Post

MODULE FOUR

Build a manageable process for drafting, editing, scheduling and publishing your posts.

Put it into practice: Create a posting routine that fits around your work and doesn’t distract from it.

How To Format

MODULE FIVE

Make your content clear, easy to follow and inviting to read.

Put it into practice: Turn a draft into a well-structured LinkedIn post. Use the prompts to write. Post!

Know Your Numbers

MODULE SIX

Understand your analytics and use them to make decisions about your content.

Put it into practice: Review the response to your first posts and choose what to test next.

How To Hook Up

MODULE SEVEN

Give people a reason to stop scrolling and actually read what you have to say.

Put it into practice: Trial different types of opening lines for your next post.

Your Visual Brand

MODULE EIGHT

Choose images that support your message and help people recognise your work in a busy newsfeed.

Put it into practice: Build a useful selection of visuals for your content.

Pitching on LinkedIn

MODULE NINE

Learn how to communicate your offer without being ‘salesy’ and approach relevant people with purpose.

Put it into practice: Prepare a pitch that makes the value of your work clear.

Signature Series

MODULE TEN

Develop a repeatable content idea that makes planning easier and gives your audience something to recognise.

Put it into practice: Create a series you can return to and build on.

Soft Serve Funnels

MODULE ELEVEN

Connect your content to the journey from discovering you to considering your offer.

Put it into practice: Plan posts that introduce your expertise, build trust and explain how to work with you.

Plan Your Content

MODULE TWELVE

Bring your learning together into a plan you can continue using beyond the module prompts.

Put it into practice: Plan your next set of posts using your ideas, goals and what you’ve learned.

AS WELL AS THESE

Bonus workshops from our amazing guest experts

We’re taking it beyond LinkedIn to cover pitching, social media bios, breath work, and launch copywriting to support you as you start landing big opportunities.

Your clear path from profile to published content

Soft Launch Structure

MODULE ONE

Get familiar with the course, resources and community, then make a plan for putting them to use.
Put it into practice: Set up your planner and schedule your learning and writing time.
LinkedIn Sales Page

MODULE TWO
Help potential clients understand what you do, who you help and how they can work with you.
Put it into practice: Update your profile with a clearer message and next step.
Personal Brand

MODULE THREE
Clarify who you want to reach, what you want to be known for and the perspective you bring.
Put it into practice: Define the messages that will guide your content.
Preparing To Post

MODULE FOUR
Build a manageable process for drafting, editing, scheduling and publishing your posts.
Put it into practice: Create a posting routine that fits around your work.
How To Format

MODULE FIVE
Make your content clear, easy to follow and inviting to read.
Put it into practice: Turn a draft into a well-structured LinkedIn post.
Know Your Numbers

MODULE SIX
Understand your analytics and use them to make decisions about your content.
Put it into practice: Review your response and choose what to test next.
How To Hook Up

MODULE SEVEN
Give people a reason to stop scrolling and read what you have to say.
Put it into practice: Write different opening lines for your next post.
Your Visual Brand

MODULE EIGHT
Choose images that support your message and help people recognise your work.
Put it into practice: Build a useful selection of visuals for your content.
Pitching on LinkedIn

MODULE NINE
Learn how to communicate your offer and approach relevant people with purpose.
Put it into practice: Prepare a pitch that makes the value of your work clear.
Signature Series

MODULE TEN
Develop a repeatable content idea that makes planning easier and gives your audience something to recognise.
Put it into practice: Create a series you can return to and build on.
Soft Serve Funnels

MODULE ELEVEN
Connect your content to the journey from discovering you to considering your offer.
Put it into practice: Plan posts that introduce your expertise, build trust and explain how to work with you.
Plan Your Content

MODULE TWELVE
Bring your learning together into a plan you can continue using beyond the module prompts.
Put it into practice: Plan your next set of posts using your ideas, goals and what you’ve learnt.
[Bonus Workshops]

+ GUEST EXPERTS
We’re taking it even further beyond LinkedIn with our amazing guest workshops.
Learn from experts in their fields as we explore pitching brand partnerships, how to write social media bios, how to land big opportunities, how to create great copy for your launches, and more!

The tools that keep your content moving.

Two prompts in every training module give you a starting point for turning your knowledge, experiences and perspective into posts.

All your prompts, ideas and content plans are already planned, with guidance to help you move from draft to a published post.

Use the templates to create supporting visuals and carousels using templates you can adapt to your own brand.

I want to join!!

Since the course I've got so many new opportunities - workshop bookings, content collaborations, new clients… it's all down to working with Nicole.

Elissa Challis, Breathwork Coach

I got weekly enquiries from LinkedIn and am much clearer about my tone of voice. Nicole is such a wonderful, engaging educator - it's a no brainer to learn from her.

Olivia Bossert, Content Educator

IS SOFT LAUNCH FOR YOU?

Give your expertise a bigger audience

You have lots of experience to share

You’re a service provider, creative, coach or consultant who wants more of the right people to discover your work.

You want a clearer content direction

You’re getting started, returning to LinkedIn or already posting — but want your content to support your business more deliberately.

You want to sound like yourself in posts

You’re ready to share your ideas and perspective in a way that feels natural and makes your value clear.

You’re ready to put it into practice

You want to make time to use clear lessons, join the writing sessions and actually start posting as you learn.

i want that, I'm in

Hi, I’m Nicole

I started posting on LinkedIn and it totally changed my life.

I used to think LinkedIn was somewhere you had a profile because you were supposed to. It felt corporate, intimidating and nothing like a place for me. Then I started sharing my ideas and experiences — and people started discovering what I could do.

My first five-figure client project helped me move to Cyprus. Someone found my posts and invited me to speak at my first ever conference. Bottom line: LinkedIn helped me build a business with more freedom to choose everything in my life, including how I work, where I work from and who I work with.

I was working to help it change other people’s lives, too: freelancers becoming fully booked, founders landing millions in investment, and a retreat host whose LinkedIn presence led to a Channel 4 documentary.

I’ve since worked with business owners to build profitable personal brands and helped them become LinkedIn Top Voices. I’ve seen what can happen when people start sharing the expertise and stories they’ve been keeping to themselves.

That’s why I created Soft Launch Your LinkedIn.

To help you go from knowing LinkedIn could be useful to actually knowing how to put it to work. Clear lessons, useful tools and dedicated writing time give you a way to start — and keep going while you build your confidence.

I want you to feel confident putting your work out there, give people a chance to discover you and leave with skills you can keep using long after you’ve finished the lessons.

Put your LinkedIn to work over the next 6 months

SIX-MONTH COURSE