Your LinkedIn notifications should be full of new clients and opportunities, not sales pitches or your toxic ex-manager.
Your LinkedIn can make you serious money, but it’s currently gathering dust. When you nail the basics, creating content transforms from the thing that’s stressing you out, to the thing that allows you to relax – feeling safe that you know where your next client is coming from.
You’ve been thinking that you ‘should’ be on LinkedIn, but…
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Are you willing to not grow your business for the sake of one person seeing you trying something? (That's giving them a LOT of power) - we have a whole lesson and activity in the course on how to ‘clean house’ on LinkedIn so you’re seen by more of your ideal clients, and less of the old toxic bosses or colleagues.
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This might come as a surprise to you but LinkedIn is a whooooole different vibe to Instagram or TikTok. What you've been taught for there won't always land the same on LinkedIn. For most people, that’s a good thing (more writing, less video editing!!) - but it also means that different things work. Hitting copy + paste on your content created based on what works for another platform means it’s not likely to land how you want.
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Lies and slander. There is still a professional focus, but as there are now over 1 BILLION people on LinkedIn. It's not just for corporate girlies any more. Only 1% of those people on LinkedIn actually post consistently - so if you're doing it well, you'll stand out for all the right reasons.
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They'll be on the platform and lurking - odds are, they're one of the 99% of people on LinkedIn who use it but aren't actively posting. But they're ready to be sold to (much more than on any other platform!) and waiting for you to show up and tell your story.
“I made four figures with one outreach on LinkedIn!”
This course is 100% worth it. I just had an old contact in my network reach out because of my LinkedIn posts. Landing her as a client has made me four figures with one outreach on LinkedIn. F-ing amazing. Each lesson was so valuable. The feedback from Nicole really improved my confidence on LinkedIn. It's become my favorite platform!
- Erika Stanley, Branding & AI Strategist
HERE’S THE THING —
You’re not the only one feeling sceptical about LinkedIn…
“I don’t know if LinkedIn will work for me”
One of the most common misconceptions we hear about LinkedIn is that it’s just not for some people — but that’s not true! It’s got a corporate background, but it’s evolved.
LinkedIn is a captive audience full of exactly who you want to be speaking to, you just need to position yourself in front of them. Breaking down how to write and tell your story is the key to doing that and also seeing results (which is literally what we teach).
…but while we’re here, there are more myths we can bust that are absolutely and unequivocally not true:
“It feels like the algorithm keeps changing”
“I’m too nervous to start, it seems like a lot of work”
“My competitors already post there, I’ll get lost”
“You have to post videos on LinkedIn if you want to do well”
Here are some truths about LinkedIn, since most people get the vibes wrong:
It seems scarier than it is.
Because it’s tied to old corporate roles for many of us, it can feel daunting. It makes it seem much scarier than it actually is to post there. But once you learn it the right way, it genuinely does feel easy.
You don’t need to be a writer.
Whether you’re already a writer or don’t feel comfortable writing at all, you can still be *good* at LinkedIn. Anyone can learn this with the right strategy and support - succeeding on LinkedIn is a buildable skill!
Results *are* possible.
Some people are put off starting to really care about LinkedIn because they worry that they aren’t the right kind of person for it - because they’re different or creative. Anyone (no matter how quirky or niche you are) CAN get results from it – and it could literally change your life.
AND MOST IMPORTANTLY…
Not knowing how to make the most of your LinkedIn is going to start holding you back.
If you’re tired of inconsistent sales, worrying about posting Reels, and the stress that comes with not having enough leads, LinkedIn could be the answer for you – because having a space where you can enjoy posting content that *doesn’t* take days out of your week to create is the difference between falling asleep feeling anxious about your business, and waking up with confidence in what you do and what you sell every day.
You deserve a quick, easy way of getting new clients that doesn’t require hours on Instagram.
…or trying to film and edit the perfect video for a fickle TikTok algorithm. But you know that already. You just haven’t made the jump yet.
Honestly, I don’t blame you. I know just how uncomfortable LinkedIn can feel, because I’ve been there. From having to use it for cold pitching back when I was in a job I hated, and dreading logging on bc my network was full of people who were so not my people… to now being the #1 hype woman and using it to land partnerships, connect with new clients, and meet some of my favourite people.
It’s a lot of pressure to know how much to share without just posting to your old colleagues, and how to connect to your ideal client – without feeling like you’re pushing a hard sell.
No wonder you’ve not been posting there. Running a business is hard enough, without you worrying about showing up on a platform that you’re just not sure about yet. If your only experience with LinkedIn is logging on and not seeing any posts from people you vibe with - to go from that to posting on there regularly feels impossible to add to your plate.
INTRODUCING...
The self-paced DIY LinkedIn course for business owners who are sick of social media marketing that takes up all of their time and want to finally find an easier solution. This teaches you how to write great, strategic content for your LinkedIn, while giving you the tools to start posting while you learn.
Doors reopen on January 12th. Drop your email here to save £200 when you join.
When you start to Soft Launch…
This is how the course makes creating content for LinkedIn simple so you’ll actually start posting and stick to it!
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Get super clear on how to write smart, strategic content for LinkedIn over the course of twelve modules
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You’re guided through launch posts, following a strategic formula via the two post prompts in each module
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Join the co-writing calls every other week to stick to posting long-term while building sustainable marketing habits
WHAT’S INSIDE
Exactly what you get when you sign up for Soft Launch
Exactly what you get when you sign up for Soft Launch
Soft Launch Structure
MODULE ONE
We need to get the lay of the land before we dive in. There are loads of resources inside the course which will save you time as you go through - this is our chance to get to know them!
You’ll learn how to:
+ Make the most of resources
+ RSVP to our live calls
+ Request post feedback
LinkedIn Sales Page
MODULE TWO
Posting means noooothing if we cannot actually convert people on our profile. We’re going through section-by-section to optimise and improve your LinkedIn profile together.
You’ll learn how to:
+ Figure out your message
+ Build trust with your people
+ Share some personality ( ! )
Personal Brand
MODULE THREE
Before we post, we need clarity on what you’re selling, what makes you different to everyone else, and who you are speaking to. So that’s exactly what we cover in this module!
You’ll learn how to:
+ Develop your ‘one person’
+ Define your point of view
+ Include multiple passions
Preparing To Post
MODULE FOUR
The final stage of prep as we begin posting is learning how to become your own editor over the coming months! We’ll cover scheduling, self-editing and building consistency.
You’ll learn how to:
+ Use our secret ‘hook’ tool
+ Easily schedule content
+ Keep on track with posting
How To Format
MODULE FIVE
You can be the most eloquent person in the world but for social media, we need to understand accessibility, capturing attention and building intrigue - all while holding focus.
You’ll learn how to:
+ Create great hooks
+ Make content ‘skimmable’
+ Add value with visuals
Know Your Numbers
MODULE SIX
It’s easy to bury our heads in the sand when it comes to analytics but the reality is - they’re not as boring or scary as they’re made out to be. This quick module covers everything you need.
You’ll learn how to:
+ Locate your analytics
+ Read your metrics
+ Action what you learn
How To Hook Up
MODULE SEVEN
When it comes to LinkedIn, it’s all about the opening few lines before ‘see more’ - the hook. That’s why we have an entire module on how to recognise them and build them for ourselves.
You’ll learn how to:
+ Build a great hook
+ Attract your ideal audience
+ Build credibility with hooks
Your Visual Brand
MODULE EIGHT
Your images make up 80% of what someone sees in their newsfeed - but we’re still just adding in any old photo from our camera roll. Not any more. We’re getting strategic with our visuals.
You’ll learn how to:
+ Communicate with images
+ Tell a story visually
+ Take photos for LinkedIn
Pitching on LinkedIn
MODULE NINE
LinkedIn is a great place to start actively pitching your services. But we do it differently. No cold DMs, no pushy hard selling - this module shares perfect pitching guidance.
You’ll learn how to:
+ Prepare your pitch
+ Phrase your sale
+ Reach out to people
Signature Series
MODULE TEN
We are creatures of habit and we loveeee repetition and storytelling - so having a series your audience can associate with you is smart. This module covers different types of series content.
You’ll learn how to:
+ Find new followers
+ Convert existing followers
+ Build your own series
Soft Serve Funnels
MODULE ELEVEN
We are taking the traditional marketing funnel, modernising it, and applying it to LinkedIn. Learn how all the content you’ve been posting exists as part of a bigger strategy to win new clients.
You’ll learn how to:
+ Create ‘warm’ content
+ Convert with ‘hot’ content
+ Build your own funnel
Plan Your Content
MODULE TWELVE
By the time you reach this module, you should have been posting consistently on LinkedIn for six months. This module explains how to continue to grow beyond the post prompts.
You’ll learn how to:
+ Post more consistently
+ Plan ahead with content
+ Continue to build
AS WELL AS THESEBonus workshops from our amazing guest experts
We’re taking it beyond LinkedIn to cover pitching, social media bios, breathwork to support you as you start landing big opportunities, launch copywriting...
“My second ever post got me a new client.”
My second ever post on LinkedIn since starting the course got me a new client (my first random!) from them seeing me posting there.
- Sonal Amin, Nutritionist
When you join today, you will get…
The 12 core modules
…of the best learn-it-yourself LinkedIn course for business owners who want to finally find a way of marketing that works
Exclusive access to our private community
…so you can ask questions, share results, and connect with other students in the course
Complete LinkedIn toolkit
…step-by-step tutorials on how to optimise your LinkedIn profile just like a website or sales page
Live co-writing calls
…happening every other week, led by LinkedIn expert Nicole (hi, that’s me!) working alongside other business owners
Two LinkedIn post prompts inside every module
…so you know your content is covered for the next few months and you’re posting asap
Monthly feedback
…direct from Nicole, giving you personalised edits and advice on your posts each month
But wait, there’s more!
The Personal Brand Planner (Notion)
Get started with all your LinkedIn post prompts pre-populated in one place, with advice on what photos to use, how to write your posts and when to share
Designed Content Templates (Canva)
Creating carousels for LinkedIn just became even easier - we’ve created the templates for you to use, and even tested them ourselves
Hook Helper (ChatGPT)
Our well-trained custom GPT supports you in making your opening lines interesting, clear and effective
Select the plan that works for you:
Editor Package
£3,950 £4,650
+ Everything included inside Soft Launch Your LinkedIn™
+ Have Nicole as your LinkedIn content editor for 3 months
+ Get 3 x 1:1 Content Calls PLUS a LinkedIn profile audit
Soft Launch Your LinkedIn™
£999 £1,200
+ 12 DIY modules
+ 2x monthly co-writing calls
+ Access to the community
+ 6-month course access
Which Soft Launch format is right for you: self-paced or supported?
Self-paced
Supported
Instant access to modules for 6 months as soon as you sign up
The Soft Launch Resource Library: Pre-Populated Post Planner, Content Design Templates, AI tools, swipe files, and more
Access to group post-writing calls every other week
Async reviews on 1 x piece of content per month from Nicole - submit your post and you’ll get written feedback and a Loom review from Nicole during her monthly Office Hours time slot
Monthly 1:1 strategy calls with Nicole for 3 months when you sign up
Async weekly feedback and edits on all of your LinkedIn posts by Nicole - submit your posts and you’ll get written edits and a Loom review from Nicole during her weekly Office Hours time slots
Complete LinkedIn profile optimisation process by Nicole (profile redesign, copy re-write and messaging support)
“I have got so many new opportunities now!”
I had no idea how to use LinkedIn, but since the course I've got so many new opportunities from it - workshop bookings, content collaborations, new clients… and it's all down to working with Nicole. I feel so excited for the people that are about to go through this course.
- Elissa Davies, Breathwork Coach
“I’m getting new job enquiries on LinkedIn.”
I'm much clearer about my tone of voice when I'm writing on LinkedIn, and I’m now getting job enquiries from LinkedIn. Nicole is such a wonderful, engaging educator — it's a no brainer to learn from her. There's so much more to LinkedIn than I initially thought.
- Olivia Bossert, Photographer
You’re doing this at your own pace - with all the support.
Soft Launch Your LinkedIn™ is self-paced, so you can learn on your own time. But we all know that learning about things isn’t the hard part - it’s the ‘taking action’ bit where we get stuck. Life gets busy and before you know it, you’ve stopped posting.
When we created the LinkedIn course, the #1 goal was to make it action-focused. So that even on busier weeks, you have the support you need to write and post good content quickly.
1
Specific time to write posts
Most of the time it’s not that you lack ideas - it’s carving time out of your schedule to write that’s the issue. We fix that by hosting Content Co-Writing Calls twice a month, bringing everyone together to get your posts done.
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LinkedIn post prompts
If you’re not sure where to start, you’re not alone. That’s why we make it easy by giving you two post prompts inside each module - each one tailored to help you ‘launch’ (or re-launch) your personal brand on LinkedIn.
3
No such thing as a silly question
This is a firm rule - and we have a channel with lots of different questions to prove it! You’ll always be able to get an answer if you’re stuck, and you can drop in and ask the community (& Nicole) about any roadblocks you hit.
Amazing results students have had with LinkedIn:
October 2025
Landed their first ever client for their new business with just two LinkedIn posts
August 2024
Some strategic and simple LinkedIn profile changes got them five new clients
August 2025
Secured brand partnerships and work with luxury brands from posting twice a week
March 2025
Got completely booked out to new clients six months in advance
LET’S BE NOSY FOR A MINUTE —
Take a look at some student posts…
What happens when you Soft Launch…
PUTTING YOUR LINKEDIN TO WORK
You start to get referrals from previous clients and colleagues
People book in with you faster, meaning less back and forth
You get invites from podcasts, brands, and events
I know I ‘should’ be on LinkedIn but I’m nervous to post there?! Even though I feel super confident about my other socials?
If I had a pound for every time I heard the ‘I should’ statement for LinkedIn – I legit would not need to work. I would have so many pounds. I would have enough pounds to pay people to stop saying ‘I should’ statements period. I would have enough pounds to buy LinkedIn itself.
Firstly, there’s no shame in this and you’re not alone. Especially for creatives, LinkedIn can feel way more nerve-wracking than other platforms because of its corporate heritage.
Being nervous about LinkedIn is not only valid, it’s normal.
Most of the people I’ve worked with were apprehensive about it at first, either because they were nervous about their old boss seeing their posts, or not being 100% sure that their ideal clients were there, or awkwardly worrying that your usual (proven!) style of content might not land the same over there.
It’s new and it’s different and it’s foreign. But that’s okay. It might just be the best thing that’s ever happened to you. You can’t live in the cycle of having to create content for Instagram that literally takes you days to create and edit and then finally posting but forever.
You didn’t become a business owner because you wanted to be a full-time content creator. You wanted to provide a service. You wanted to work with people. But constantly spiralling over what to post on Instagram is distracting you, and isn’t landing you the clients you actually want. LinkedIn lets you market your business without it taking over your life.
My role is to help you identify how to do that, and feel confident in posting on LinkedIn without needing to share anything that doesn’t feel like you.
No one-size-fits-all. No judgement. Just tried and tested formulas, ongoing support, practical tools, and a plan that works for you.
How our students felt about LinkedIn prior to the course...
ERIKA STANLEY, BRANDING & AI STRATEGY
“I was terrified of posting on LinkedIn - silly, I know! But it felt really overwhelming.”
NOW: Erika feels 100% confident on LinkedIn and exactly how to use her posts to build her business — landing new clients, launching new offers, and growing her network. LinkedIn is no longer a scary space, it’s her favourite one!
ELISSA DAVIES, BREATHWORK
“I thought LinkedIn was just a place to brag, network, and stalk old colleagues.”
NOW: Elissa has found her happy medium, where posts don’t have to just be personal brags or long think pieces. She now has an excellent framework to follow, has built up an engaged audience, and has landed new work and partnerships.
RACHEL CUTLER, PRODUCT DESIGN
“I was already seeing results with LinkedIn but wasn’t sure how to repeat them.”
NOW: Rachel knows exactly how to use LinkedIn to her advantage, taking action and consistently creating strategic content on the platform to continue to grow her business and book out with clients months in advance.
I just don’t know if my people are on LinkedIn. What if I can’t find them?
I will hold your hand when I say this… there are now more than 1B people on LinkedIn. These days it’s less of an ‘if’ people are on there and more of a ‘how’ they are on there. Only 1% of people actually post content there regularly.
So your people are probably on there, but they’re just lurking at the moment. They’re waiting to be shown what they need. But currently… you’re lurking as well. And bottom line — two lurkers are never going to locate one another!!
I have yet to meet a single person in an industry that LinkedIn doesn’t work for. And trust me when I say I have worked with an expansive list of different people. It’s not a question of whether your people are on there, it’s just working out how to engage them. Making sure you’re front of mind. Knowing how to communicate with them so you become unmissable.
I’m just not sure I have time - I have a really busy period coming up.
As business owners, being busy is less of a momentary blip and more of a constant state of mind. If we tick a task off, we fill that gap with three more things. Waiting to be less busy doesn’t move the needle. We have designed the course to be action-focused, with each module designed to make a difference, and help you progress (and post!) while you learn.
No time is wasted or lost, and you have a full six months to work through the course - posting as you go. This is holding you accountable to do the things you know will make a difference, while acknowledging that we’re busy people that don’t have spare time to faff around.
Still struggling for time? You can get course access for your team members (think Virtual Assistant or Social Media Manager) and use this to help them up skill! They can join all the live calls and do your writing for you - making this even easier for you to implement.
JESSIE GRETENER, SEX COACH
“This course gave me clarity to create.”
I’m someone who tells stories for a living, but I actually struggle to tell my own. I took this course amid a massive career pivot and it gave me the clarity I needed to create content, have conversations and build a community that converts.
You’re only a LinkedIn post or two away from…
Showing up as the face of your business and as a very confident founder in every area of your business
Peace of mind at finally having a flow of inbound work that is consistent, no more panic posting
Finally having a method of marketing your business that doesn’t take as long as your client work
When you join today, you will get…
The 12 core modules
…of the best learn-it-yourself LinkedIn course for business owners who want to finally find a way of marketing that works
Exclusive access to our private community
…so you can ask questions, share results, and connect with other students in the course
Complete LinkedIn toolkit
…step-by-step tutorials on how to optimise your LinkedIn profile just like a website or sales page
Live co-writing calls
…happening every other week, led by LinkedIn expert Nicole (hi, that’s me!) working alongside other business owners
Two LinkedIn prompts inside every module
…so you know your content is covered for the next few months and you’re posting asap
Monthly feedback
…direct from Nicole, giving you personalised edits and advice on your posts each month
But wait, there’s more!
The Personal Brand Planner (Notion)
Get started with all your LinkedIn post prompts pre-populated in one place, with advice on what photos to use, how to write your posts and when to share
Designed Content Templates (Canva)
Creating carousels for LinkedIn just became even easier - we’ve created the templates for you to use, and even tested them ourselves
Hook Helper (ChatGPT)
Our well-trained custom GPT supports you in making your opening lines interesting, clear and effective
Soft Launch Your LinkedIn™ is the ideal course for you if you are a…
Savvy service provider who just wants to get back to actually providing the service - not spending ages on creating the perfect 10-second video for social media
Creative business owner who is great at showing their personality everywhere else – but who still feels stuck at doing the same on LinkedIn
Likes-to-do-it-themselves freelancer who is ready to book more clients and feel more confident about posting their process instead of waiting for perfection
Always-upskilling support team member who wants to know they can provide this as a service for their own clients – where most others fall short
Hi – I’m Nicole.
Your Personal Brand Coach who will not tolerate ‘broetry’ on LinkedIn, believes there’s more to life than worrying about what time to post, and will always hold you accountable – but will do it so kindly you almost don’t even realise that it’s happening.
I used to think LinkedIn was just something you were supposed to have, but never use. DEFINITELY not for creatives. Working in marketing on personal brand campaigns across Instagram and beyond was my bread and butter. But fast forward to around four years ago when I started working with founders who wanted to post on LinkedIn – I started noticing how much easier and FASTER it was to get opportunities from there.
Let’s spill some LinkedIn tea:
I’ve seen a £3M investment deal done in the LinkedIn DMs
I’ve seen a Channel 4 documentary created about a retreat founder because of her LinkedIn
I’ve seen countless new businesses succeed and become booked up from LinkedIn
…it’s all from the founders posting their personal stories.
In the era of lip-syncing and pointing at text to a backing track of ‘trending audio’, I’ll be honest – I was relieved to find a solution that was focused on writing.
Your questions, answered.
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I absolutely can! If you join inside one of the places on the Soft Launch Editor package, then when we begin working together, I’ll ask you to share your LinkedIn with me and we’ll go over your profile and your messaging.
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You can! We love it when everyone gets to benefit - we also offer discounts for multiple team members to access if you have multiple team members who would benefit from access, support and feedback. Email admin@fivetoninecreative.com for more details.
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We make payment plans available for any purchases over £200 (that’s in British pounds, FYI) - we believe in giving you flexibility when you’re balancing out your business finances, so payment plans come without additional costs or fees - meaning you can spread the cost comfortably as suits you!
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Um that’s literally the whole point. Personal branding should be personal. It’s not about making you follow someone else’s style, or dim yourself down. It’s about working out what you have to say in a new space. It’s important to do this and stay YOU.
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Honestly LinkedIn is just a different beast to other spaces - in a good way and in a tricky way. I’ve worked with TONS of copywriters (who are already incredible with words) who have only really gone ‘oh okay I get it now’ with their LinkedIn once they’ve understood how to write for there specifically. The rules are a little different there, and the psychology of what works vs what doesn't is unique. It’s not that it will just never work for you – it’s a case of identifying your message and your story. We can do that together.
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You get access for six months, which means a rough cadence of one module every other week, joining the co-writing calls every other week and posting minimum once a week. This is a course designed to fit around your life and work - so it becomes a more seamless element of your marketing that doesn’t have to take up so much of your time and mental space.
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We open our doors a few times throughout the year so you can always join in the future if now isn’t the right time. The course is constantly evolving - but as capacity changes, so does availability for Editor availability with Nicole. These spaces are always limited and often book up ahead of time, so if you’re considering joining on Editor, now is a good time to do so.
Still have questions? Drop Nicole a DM 👋
I’M SO SERIOUS RIGHT NOW
I believe to my core that LinkedIn is allowed to feel a bit scary, and feeling that is not silly, but it doesn’t have to stop you from posting there.
If you’re already someone who is running a business, you are someone who is brave, and building something important and necessary. I’m not here to preach to you to post 5x per week, or ditch the other platforms – I’m here to meet you where you’re at, help you find a place to get new clients that doesn’t feel impossible, and to make LinkedIn feel a lot less overwhelming.