For the creative who wants the clients, the speaking invites and the brand deals
without having to find trending hooks or film a talking head.
Stop pitching and posting into the ether and finally find a visibility process that works on linkedin, with a clear plan that means you can reverse-engineer your goals, and makes opportunities fall into your lap like luck.
DOORS CLOSE 30 SEPTEMBER. WE START 1 OCTOBER.
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“I applied the learnings from this to one of my clients (I run their content marketing strategy) and last week, we increased their reach by over 600% with just the first two posts. I have a very happy client!”
ANNA MITCHELL
Content Strategist -
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“I've got so many opportunities from LinkedIn and I used to be so nervous to post! I've had gifted products, insane partnership opportunities and landed new client work. I was even headhunted from my posts!”
ELISSA DAVIES
Breathwork Coach -
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“I've had 4 recruiter enquiries, 1 interview, and new work next month! Then another enquiry from a small business, all in the first month after reworking my profile and three posts, which is amazing!!”
ALICE FERGUSON
Instructional Designer -
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“I’m getting job enquiries from LinkedIn and there's so much more to it than I initially thought. I'm so much clearer about my tone of voice when I'm writing there. Nicole is such a wonderful, engaging educator - it's a no brainer to learn from her!”
OLIVIA BOSSERT
Content Educator -
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“I only posted a few times during the program and I’ve somehow come way above my sales goals for the year and am fully booked for the next six months!! It was so much easier than expected.”
RACHEL CUTLER
Product Designer -
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“I made five figures (and tripled my investment in the program) from my posts on LinkedIn - despite having never really posted there before. I just had another old contact reach out because of my posts.“
ERIKA STANLEY
Brand Designer
It’s not that you don’t have things to talk about
You’re really good at what you do and you have ideas (stunning!) - it’s turning those into posts without losing hours on endless scripting, recording and editing videos.
You want visibility that actually works, that won’t take you three business days to create, and another entire working day of stress while you sit watching your insights, wondering why nobody is seeing it.
Lucky Girl is where you stop posting and hoping. You are reverse-engineering your luck.If you don’t have time to spend hours on videos but you still want visibility
Imagine feeling confident with your content this week
You know what you’re talking about for the week and the point of each post (no posting and hoping for the best)
The posts take less than 30 mins to make
Each post is written to connect you to your bigger goal
People at your dream brands are seeing your content. Becoming fans. You’re getting clients. No video needed.
INTRODUCING...
The twelve-week group coaching program for ambitious creatives and creators who know they’re destined for big things, but know they need to be smarter with how they get visible (because content creation can’t be 80% of their life).
“okay, but what’s included?”
we kick off with a 1:1 strategy session and then begin group coaching for three months. each week you’ll get:
☎️ 45-minute live training call & Q&A where we’ll:
explore a new part of using LinkedIn that allows us to reverse-engineer our goals
📝 1-hour co-working call where we’ll:
write our LinkedIn content for the week so posts are done and ready for feedback
💬 1:1 feedback on your LinkedIn posts
submit your posts to Nicole for feedback and get specific, actionable notes before posting
🗓️ Post prompts so you know to write
get clear on exactly what you need to be posting each week (no stressing)
This is support while you actually take action
Not another 200 hour course you’ll buy and never find the time to look at again. We’re posting every week, building the habit and the skills to continue this for achieving bigger and better goals each time.
INVESTMENT (EARLY BIRD BEFORE 22 SEPT)
£3,600 £3,200
I've got so many opportunities from LinkedIn and I used to be so nervous to post! I've had gifted products, insane partnership opportunities and landed new client work. I was even headhunted for a massive brand from my posts!
Elissa Davies
This is how it looks to be a Lucky Girl using LinkedIn.
Week One
You’ve identified your ‘lucky’ goal and optimised for visibility on LinkedIn (and are also being picked up for key search terms by ChatGPT and Google).
Month One
You’ve submitted your first pieces of content for review. You’ve had feedback. You have been POSTING. We don’t sit on content. We take action.
Month Two
You’re posting consistently because it’s not taking three hours for one post any more. People are paying attention and mentioning your content on calls and in emails. You’re building momentum.
Month Three
You know which hooks, angles and themes work for you. You trust yourself and feel confident in your content. You’re reaching out to dream brands and getting replies. You have a community on LinkedIn that you’re excited about.
You’ve tried LinkedIn a bit before but…
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Are you willing to not grow your business for the sake of one person seeing you trying something? (That's giving them a LOT of power) - we have a whole lesson and activity in the course on how to ‘clean house’ on LinkedIn so you’re seen by more of your ideal clients, and less of the old toxic bosses or colleagues.
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This might come as a surprise to you but LinkedIn is a whooooole different vibe to Instagram or TikTok. What you've been taught for there won't always land the same on LinkedIn. For most people, that’s a good thing (more writing, less video editing!!) - but it also means that different things work. Hitting copy + paste on your content created based on what works for another platform means it’s not likely to land how you want.
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Lies and slander. There is still a professional focus, but as there are now over 1 BILLION people on LinkedIn. It's not just for corporate girlies any more. Only 1% of those people on LinkedIn actually post consistently - so if you're doing it well, you'll stand out for all the right reasons.
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They'll be on the platform and lurking - odds are, they're one of the 99% of people on LinkedIn who use it but aren't actively posting. But they're ready to be sold to (much more than on any other platform!) and waiting for you to show up and tell your story.
So instead of having a process that’s easy and actually gets you opportunities, you post when you can, disappear when life gets busy and keep promising you’ll sort your marketing when you have time (which, spoiler alert, is never).
We’re not doing that any more.
You’re not just learning how to write for LinkedIn
You’re tapping into huge earning potential & personal brand growth by becoming visible.
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Never sit down and wonder what the f- to post on LinkedIn again. You know what to post and the actual purpose of posting it.
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LinkedIn can take 15 mins. That’s WAY less time than scripting, filming and editing a video and you can tailor your audience.
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Everyone’s job titles and interests are visible (and searchable) on LinkedIn. Surround yourself with the people you want to speak to.
I've had 4 recruiter enquiries, an interview booked, and two work projects booked, all in the first month after reworking my profile and three posts, which is amazing!!
Alice Ferguson
You’re not the only one feeling sceptical about LinkedIn…
“I don’t know if LinkedIn will work for me”
One of the most common misconceptions I hear about LinkedIn is that it’s just not for some people. But that’s not true!
It’s the ultimate space for creators and creatives to tap into a captive audience of dream brands and other biz owners.
…but while we’re here, there are more myths we can bust that are absolutely and unequivocally not true:
“It feels like the algorithm keeps changing”
“I’m too nervous to start, it seems like a lot of work”
“My competitors already post there, I’ll get lost”
“You have to post videos on LinkedIn if you want to do well”
You deserve a quick, easy way of getting new clients that doesn’t require hours on Instagram.
…or trying to film and edit the perfect video for a fickle TikTok algorithm. But you know that already. You just haven’t made the jump yet.
Honestly, I don’t blame you. I know just how uncomfortable LinkedIn can feel, because I’ve been there. From having to use it for cold pitching back when I was in a job I hated, and dreading logging on bc my network was full of people who were so not my people… to now being the #1 hype woman and using it to land partnerships, connect with new clients, and meet some of my favourite people.
It’s a lot of pressure to know how much to share without just posting to your old colleagues, and how to connect to your ideal client – without feeling like you’re pushing a hard sell.
No wonder you’ve not been posting there. Running a business is hard enough, without you worrying about showing up on a platform that you’re just not sure about yet. If your only experience with LinkedIn is logging on and not seeing any posts from people you vibe with - to go from that to posting on there regularly feels impossible to add to your plate.
Amazing results you can have with LinkedIn:
Sonal Amin
Landed her first ever client for her new business with just two LinkedIn posts
Elissa Davies
Secured brand partnerships and work with luxury brands from posting twice a week
Rachel Cutler
Got completely booked out to new clients six months in advance
I just don’t know if my people are on LinkedIn. What if I can’t find them?
I will hold your hand when I say this… there are now more than 1B people on LinkedIn. These days it’s less of an ‘if’ people are on there and more of a ‘how’ they are on there. Only 1% of people actually post content there regularly.
So your people are probably on there, but they’re just lurking at the moment. They’re waiting to be shown what they need. But currently… you’re lurking as well. And bottom line — two lurkers are never going to locate one another!!
I have yet to meet a single person in an industry that LinkedIn doesn’t work for. And trust me when I say I have worked with an expansive list of different people. It’s not a question of whether your people are on there, it’s just working out how to engage them. Making sure you’re front of mind. Knowing how to communicate with them so you become unmissable.
I’m just not sure I have time - I have a really busy period coming up.
As business owners, being busy is less of a momentary blip and more of a constant state of mind. If we tick a task off, we fill that gap with three more things. Waiting to be less busy doesn’t move the needle. We have designed the course to be action-focused, with each module designed to make a difference, and help you progress (and post!) while you learn.
No time is wasted or lost, and you have a full six months to work through the course - posting as you go. This is holding you accountable to do the things you know will make a difference, while acknowledging that we’re busy people that don’t have spare time to faff around.
You’re only a LinkedIn post or two away from…
Showing up as the face of your business and as a very confident founder in every area of your business
Peace of mind at finally having a flow of inbound work that is consistent, no more panic posting
Finally having a method of marketing your business that doesn’t take as long as your client work
Your questions, answered.
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Yes! We have a 1:1 when you join, so you’ll get my eyes on your profile and we’ll go through specific recommendations to your profile and messaging to achieve your goals.
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Payment plans for a variety of length are available via Klarna and Afterpay at checkout, depending on which country you’re buying from!
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That’s literally the whole point. Personal branding should be personal. It’s not about making you follow someone else’s style, or dim yourself down. It’s about working out what you have to say in a new space. It’s important to do this and stay YOU.
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Honestly LinkedIn is just a different beast to other spaces - in a good way and in a tricky way. I’ve worked with TONS of copywriters (who are already incredible with words) who have only really gone ‘oh okay I get it now’ with their LinkedIn once they’ve understood how to write for there specifically. The rules are a little different there, and the psychology of what works vs what doesn't is unique. It’s not that it will just never work for you – it’s a case of identifying your message and your story. We can do that together.
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We work together for three months, fully supported and clear on what you’re writing and how to use LinkedIn. All trainings are recorded so if you have holiday booked or kids off school, you can catch up. Some people see results after their first post, some people see results after the first few, some are building towards bigger goals over a few weeks or months. LinkedIn accelerates your visibility.